The prompt for M-1 was to conceptualize a brand whose packaging could be repurposed after it’s initail function had been fulfilled.
Over the course of 4 weeks, I created M-1 Brewing Co. The branding was inspired by classic cars, as the namesake originates from Woodward Avenue- the first paved highway in the US and location of the Woodward Dream Cruise every August. Once the case is emptied, users can cut down the sides, transforming the packaging into a board game featured inside. Each bottle cap features a unique design, allowing them to be used as game pieces for up to six players.
11/2024
m-1 bREWING CO.
Package design with Purpose
process
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I was born & raised in Southeastern Michigan, and as a result, the automotive industry has always had a presence in my life. Since I was young, I have attended classic car shows and events in my community and have been surrounded by mechanics and those working in the automotive industry.
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If you have ever been to a midwestern house party or family get-together, you’ll notice there is always a common factor - beer! Thus, I chose to reimagine the standard 6-pack carrier, allowing consumers to create positive experiences and connections.
